The Hyundai Veloster C3 Roll Top ‘concept’ adds a couple of new strings to the asymmetric hunchback/coupe’s bow.
As the name suggests the Roll Top features a a fabric roof similar to that found on the Fiat 500C and Citroen DS3, leaving the bodysides and cant rails in place as the soft cover retracts. However while the European pair’s roofs simply fold back, the Veloster’s can also slide forward and drop its tailgate to create a kind of pick-up lifestyle wagon, perfect for all those non-existent active lifestyle clichés.
It’s actually a neat and no-doubt cost effective solution and, in the LA sun, the idea of cruising Highway 1 with a couple of surf boards in the back is no doubt giving the marketing team plenty to high-five each other about.
In order to demonstrate the Roll Top’s load-carry capacity a matching fixie has been loaded into the one here in LA, the Veloster doing its best dad at the disco impression by wearing lime green rear wheels to emulate the bike’s Aerospoke.
The color and trim work on the car is actually the highlight – Liz Curren’s billboard-style roof fabric and upcycled skate board trunk lining feel fresh. It’s a nice bike too.
Overall, nothing really new here but it adds a little more appeal to Hyundai’s college kid offering.
By Owen Ready