We’re not really sure about the Mercedes Ener-G-force. On one hand we really like the fact Mercedes keeps doing these full size model/concepts for the LA Design Challenge. It brings the whole competition alive and makes it real (and if other manufacturers followed suit with some of their challenge concepts, LA would instantly become the most exciting show of the year). But we’re not really convinced about the G-wagen references – the old stager is a car that seems to actively resist replacement (like Land Rover’s Defender) and this is far away from being its spiritual successor. But there are things to like…
Such as these ‘G’ insignia lamps, which might be the coolest detail of the show. In theory, they sound cheesy. But in reality, there’s a subtlety and lightness of touch to them that’s been missing from some Mercedes designs recently. You only really read them when you get up close, but the detail execution’s really rather good.
by Joe Simpson
