Its name may sound ill-advised to English speakers such as myself, but the Fiat Viaggio is more significant than its suggestive name.
The car itself is, in fact, completely unremarkable, bringing nothing new to either the C-segment sedan market, nor the Fiat brand. What it represents is the first product from Fiat/Chrysler that spans two brands (it’s the sister car to the Dodge Dart) by more than simply attaching Lancia badges to Chryslers and vice versa.
It’s clearly something we’re going to see far more of as new models are co-developed and, while it appears to work reasonably well in this this case, makes us wonder how such as strategy will work in terms of design across such seemingly disparate brands. Is it possible, through relatively minor changes, to make a car that can genuinely feel either a Lancia or a Chrysler, for example?
By Owen Ready
