The infancy of the Chinese car industry dictates that the general public has zero perception of what brands – some of which have been around for ten times longer than this country’s entire mass car market – have achieved.
When westerners think of MG or DS, images of historic, evokative cars appear, yet here they are simply two letters. Even Ferrari has none of its mystique here. And so to contextualise brands and their new products, many brands are educating visitors of their past glories. While Ferrari, Lotus and MG use video montage to create an impression of their histories, Citroen’s solution is far more appealing – simply park a gorgeous DS 23 Pallas on the stand.
By Owen Ready