Why write about flowers on a car design site? A passing interest in floristry aside, it’s worth casting your eye idley around a show to see what’s happening in terms of stand and fashion trends. In Geneva, we noticed some very expensive looking, rather lovely arrangements of lillies on the Maserati and Rolls Royce stands. Here, literally every stand is decked out with vases of white flowers. Why? Well, unless someone happened to misplace the decimal point when ordering flowers, we suspect the reason brands are going for white blooms is that they convey freshness, purity, clarity and a level of real premium-ness.
The notable exception to the rule here is Infiniti, who’s stand architecture, stand staff uniforms and flowers, is resplendent in purple. It certainly helps them stand out.
By Joe Simpson