Ford’s Evos introduces the catchily-titled ‘Kinetic 2.0′ design language, stepping off from what the company has been hinting at recently with the Start and Vertrek.
The overall vehicle fails to startle in the way that many of the concepts in Frankfurt do, but what’s most interesting about it is the ‘premiumization’ of Ford’s design language. It might not be exciting, but there’s a lot of Aston Martin tones in the haunch and shoulder line. More pertinently, the new and more aggressive DRG is – we’re told – close to what we’ll see on the next Mondeo.
If this is true, Ford is intent on moving its DRG closer to the the premium brands, with its future cars. Blue collar premium anyone?
Posted by Joe Simpson