The Citroen Tubik concept – all 2x2x5 meters of it – is one of the biggest talking points of Frankfurt ’11 and every word we’ve heard has been positive. There are those who are reminded of the past by the hat-tip to the corrugated H-van, but for those who don’t get the reference there’s plenty more to enjoy.
But as well as the vehicle’s (it’s difficult to call it a van or a car) execution and design themes, the strategic justification behind such a proposition is genuinely believable. Citroen believes that through its Multicity, micro-leasing scheme, much greater derivation of products is key: no longer will all cars need to be all things, to all men, all the time when one can take an Ion to commute and something akin to the Tubik for road trips and family holidays. It’s a compelling case for a thoroughly engaging piece of design.
Here Head of Advanced Design, Carlo Bonzanigo, decodes the concept:
Posted by Owen Ready