Posts Tagged "Skoda"

The Mission L is Skoda’s newest concept, and one that follows closely on the heels of Geneva’s Vision D in both design and philosophy. The new Skoda logo features prominently on the hood of the car, anchoring a very smoothed-over interpretation of the now familiar “new look” DRG. The crisp angles and carved volumes border on the simplistic, but overall create a feeling of elegance and subtlety that should be a strong seller, but risks very much losing Skoda’s core market of families looking for practical, easy, and affordable transportation.

The interior is classic VW group, with high-gloss white accents on the IP accenting a beige version of  VW’s famous soft-touch interior, and very refined and subtly textured seats rounding out the design.

Although the first impression of this car is one of borderline blandness, the Audi-referencing feature lines and taught surfaces say that this look is Skoda’s fight to push upmarket, and the interior materials and colors put the car squarely in VW territory. How those two “budget premium” brands will live together in the future is not completely clear.

Posted by Drew Meehan

Last night, the VW Group played host to its now (in)famous preview night. For those who’ve never been each brand in turn puts on a staggeringly expensive-looking show featuring its latest offering. And as the VW Group swallows more brands, naturally there is even more to see. And more people there to see them.

The elaborate Volkswagen Group preview evening

The headlines from last night were that Lamborghini has declared to build 20 Sesto Elementos; Seat and Skoda both previewed their C-segment sedan concepts (IBL and MissionL respectively); Audi showed its A2 concept; Porsche had the new 991-series 911 alongside every proceeding variant; and VW’s lovely little Up showed its (productionized) face for the first time.

Audi A2 concept

And the buzz word was, predictably ‘mobility’, but the VW Nils and Audi Urban Concept won’t be unveiled until today. Stay tuned for more.

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