The Mission L is Skoda’s newest concept, and one that follows closely on the heels of Geneva’s Vision D in both design and philosophy. The new Skoda logo features prominently on the hood of the car, anchoring a very smoothed-over interpretation of the now familiar “new look” DRG. The crisp angles and carved volumes border on the simplistic, but overall create a feeling of elegance and subtlety that should be a strong seller, but risks very much losing Skoda’s core market of families looking for practical, easy, and affordable transportation.
The interior is classic VW group, with high-gloss white accents on the IP accenting a beige version of VW’s famous soft-touch interior, and very refined and subtly textured seats rounding out the design.
Although the first impression of this car is one of borderline blandness, the Audi-referencing feature lines and taught surfaces say that this look is Skoda’s fight to push upmarket, and the interior materials and colors put the car squarely in VW territory. How those two “budget premium” brands will live together in the future is not completely clear.
Posted by Drew Meehan