Comment + photo gallery: Infiniti Etherea

Posted by cdnlive March 2nd, 2011

 

As it seeks to cast its metaphorical net wider than its traditional home of the US, the Infiniti stand (notable for being as physically far way from Nissan’s as possible) held host to the Etherea concept.

While all previous Inifiniti designs have followed the ‘premium’ convention in terms of format (think SUVs and rear-drive sedans) the monovolume Etherea is resolutely front-wheel drive – the traditional antithesis of ‘premium’.

And how refreshing it is to see the brand pluck up the confidence to plough its own furrow; offer a point of difference.

Some feel its execution overwrought, yet while its surfacing is dramatic – particularly its hood-to-fender transition – it manages to hang together in a relaxed, non-aggressive gait.

Owen Ready

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  1. Interesting package, but overdesigned lines & surfaces and extreme graphic details. A futuristic ultra-compact-limo? A bit of simplification would help a bit.

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