Comment: This is not a Lancia

Posted by cdnlive March 3rd, 2011

It’s easy to be convinced by the Fiat-Chrysler group rhetoric about the future of brands, and what’s going on with badge engineering right now. Yes, we know that badging Chryslers as Lancias in Europe is an intermediary step. Yes, we know it’s needed to cover holes in the product portfolio. But at what cost to the brand? And why – if the company is going to pursue this – does it not have the confidence to bring the Lancia brand back to the UK? In a bizarre twist, the British market therefore gets a Chrsyler-badged Ypsilon. Confused yet? We are.

Lancia, like SAAB, has a small but loyal group of followers, to whom we suspect this will be a complete anathema. Brands can no longer pull the wool over the public’s eyes, and to attempt to do so risks doing untold damage to the brand. The 300C/Thema, we could perhaps just about have stomached. But a 200C, badged Flavia? It made some of the CDN team want to cry.

Joe Simpson

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  1. I agree! I just can’t understand the thinking behind this. Why would an poor selling car of an american brand sell better under the name of a poor selling italian? Logically this can only mean that people who really want a Chrysler don’t want this and true Lancia fans must really hate the way their beloved brand is treated…

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    • This and the toyota FT-86 are great lnikoog cars and for a long time the first good lnikoog toyota in a long time since the last celica. Toyota should just call the FT 86 the Celica and subaru should call theirs the WRX5 STI and renale the imprezza the WRX2 STI. I don’t at all fond of toyota but his car does make me want to look at toyota just a little like the last generation and new 2011 sonata and genesis coupe did 4 me for hyundai. Cars that look good and perform good are a great way to get new buyers. lets just hope toyota does not dumb down the design of the FT-86 Celica :)

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