This might be a bit strong, but I’d say the Ferrari FF was a candidate for production car design of the show. Some don’t agree and see it as a missed opportunity, but it is undeniable that the FF is a far better proposal for a typology that sees the Panamera occupy a space in the garage.
Designed under the direction of Lowie Vermeersch, former Design Director at Pininfarina, work on the shooting brake concept initially started following the creation of the Sintesi show car of 2007. Ferrari bosses were keen on seeing the car developed from that initial premise, according to insiders, but the project eventually went to Guigiaro’s Italdesign. After Italdesign created an angular proposal, the project again landed in Pininfarina who picked up the ball took it down the pitch.
The result is quite a departure for Ferrari, but undoubtedly a better flagship than the outgoing 612. Though Ferrari purists may hate it, we feel the time is right for such a car from the Pancing Horse brand.
Eric Gallina
