The aventador has a likeable quality and is very well executed but there’s a sense that it lacks the shock, thrill and awe that a true Lamborghini ought to have. The company appear to have rectified that this year with the Aventador J – a ‘more than’ spider version of the Aventador, with the wildness turned up a notch. It works really rather well, the hooked scorpion’s tail, or ‘J’ motif consistently repeated throughout and the application of carbon teaching the tuner boys a thing or two. Welcome back raging bull.
Posted by Joe Simpson









‘It works really rather well’ Who the hell writes like this today?
Who is Joe Simpson?
Someone who’s English and using too flowery language in the busy heat of the moment at the auto show, clearly!
I was trained as a car designer, but am now a writer and consultant – writing here and for various other design and tech outlets. I also work with major car firms on their design strategy. So who are you?