Posts Tagged "Infiniti"

Geneva 2012: Infiniti Emerg-E – comment

Posted by cdnlive March 6th, 2012

There is something of a mixed response to the Infiniti Emerg-E here in Geneva. Several people we’ve spoken to think it’s relatively derivative, with a mixture of things that have been seen before. That might be fair comment – conceptually it’s hardly ground-breaking.

Yet it does happily continue the design language Infiniti has been developing over its past few concept cars. You can clearly see the lineage between this and the Etherea of 2011 and the Essence of 2009.

While the Essence was more striking, original and elegant, this successfully integrates what we’re coming to understand as Infiniti design signatures (concave/convex bodyside into stepped shoulder, crescent-shaped C-pillar/DLO intersection, and the egg-timer grille) into a true, mid-engine sports car concept.

It’s not perfect; some of it feels too busy, the rear feels like its weakest angle and there are some oddly pinched and disappearing surfaces around the shut lines.

Yet it mostly feels and looks premium and is a valuable halo car for Infiniti. That’s important for a brand with great aspirations and which is still establishing itself in Europe.

By Joe Simpson

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Comment + photo gallery: Infiniti Etherea

Posted by cdnlive March 2nd, 2011

 

As it seeks to cast its metaphorical net wider than its traditional home of the US, the Infiniti stand (notable for being as physically far way from Nissan’s as possible) held host to the Etherea concept.

While all previous Inifiniti designs have followed the ‘premium’ convention in terms of format (think SUVs and rear-drive sedans) the monovolume Etherea is resolutely front-wheel drive – the traditional antithesis of ‘premium’.

And how refreshing it is to see the brand pluck up the confidence to plough its own furrow; offer a point of difference.

Some feel its execution overwrought, yet while its surfacing is dramatic – particularly its hood-to-fender transition – it manages to hang together in a relaxed, non-aggressive gait.

Owen Ready

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