Posts Tagged "Jaguar"
Adding to Andrew’s thoughts on the Bertone, it’s perhaps truthful to say that this is a well designed concept and indeed most designers we have spoken to have expressed a positive opinion about it. From my perspective however, it’s slightly strange to see Bertone doing this, when in many regards it echos a direction that Jaguar themselves were going in, some six or so years ago. And there-in lies the problem, the car feels to me like a concept that’s somewhat outdated, a sense that’s contributed to by the graphical execution.
There are however, some really nice details: the dial needles (above), and the frankly stunning, jewellery-like treatment used around the grille (below). These are highly reminiscent of something we’ve seen before – the work of a female Jewellery designer from the RCA, who graduated in 2007 and whose work went on to be exhibited in the Victoria and Albert museum, and are applied in a stunning, if very subtle way…
To commemorate its 99 years as a coachbuilder and design house, Bertone unveiled a Jaguar sedan concept called the B99. The boldly proportioned car eschews Jaguar’s current trend towards a more modern design language in favor of a very traditional three-box design, with broad shoulders and unbroken lines that give the car a solid, carved-out-of-a-solid-block appearance.
The detailing is a bit less decisive however, with a very intriguing front grille design that resembles tiny jewels set behind a large piano-black plastic panel, but small slit headlamps that fight the bold curves of the wings and waste the opportunity to create a graphically strong DRG. At the rear, the powerful haunches fade somewhat awkwardly into another set of inset tail lamps which, as at the front, are rendered in a thin strip. To top it off, a Jaguar badge is set in another large black plastic panel.
Mike Robinson says he wanted to create something that was “bold in its conservatism” with this car. In a way he’s succeeded in making an impact and impressing a lot of people with his view of Bertone and Jaguar design, but the B99 is lacking the decisive detailing that we are accustomed to seeing from the nearly 100 year old design house, and ultimately lets down the powerful, classical proportions of this concept.