The Volvo V40 has caused a fair amount of discussion in Geneva, mostly for being surprisingly more likable in the metal than it was in the press photos. But one of its design details has us discussing a new trend as well – the cupshoulder.
Previously seen on the Citroen DS5, the cupshoulder is a gratuitous “swirl” at the end of the shoulder line, coming back towards to the front of the car and allowing for an abrupt surface change that moves towards the rear of the car. This creates a small flat spot that seems like a perfect place to set down your roadside double espresso while making a cross-country (or cross-town) trip.
On the Citroen, the swirl visually connects the shoulder crease to the C-pillar. On the Volvo, the swirl tenuously ties to the chrome-tipped tail fins of the P1800ES shooting brake. On both, we find it to be overly ornamental on designs that are otherwise quite well executed.
By Drew Meehan