BMW’s Vision ConnectedDrive Concept is one of the real show stars in Geneva. BMW’s Director of Group Design, Adrian van Hooydonk talks more about the overall strategy behind the concept here. And Head of Interior Design at BMW, Marc Girard has talked us through the interior here and here.
This car had a tough act to follow in the form of the acclaimed Vision EfficientDynamics Concept shown at the IAA in Frankfurt in 2009. Based on pictures released some weeks before Geneva, some were also questioning whether this car would live up the high standards of design and originality set by that car. In photos, some of the resolution and surfacing made this car look a little slab-like. Yet in the flesh the car has a lithe, elegant form and a lightness of execution that belies its complex technology.
There is some surprisingly poor surfacing on show on other cars here in Geneva, but the BMW is not one of them . It might not have quite the level of originality the Vision EfficientDynamics Concept displayed, but it’s still an impressive piece of design in its own right and a logical evolution of a set of ideas. Along with the Mini Rocketman, it illustrates the depth of talent within design at BMW right now. Hidden throughout the concept are a series of incredibly complex, yet ultimately quite background technology features, which we’ll explore in greater depth in a longer design review. For now though, here are some of our favourite detail elements of the car, and our flickr photo gallery.