Anime characters are usually associated with Japan, with seemingly every piece of packaging, advertisement and product endorsed by an avatar.
It’s interesting to note that the trend appears to have taken a hold of the Chinese car industry too. Numerous dashboard toys, mascots and extrovertly human DRGs popped up on many domestic manufacturers’ stands.
Having previously developed super-sophisticated in-car avatars, it’s surprising that Japanese manufacturers haven’t spotted the demand and owned this lucrative space.
Owen Ready
