Subaru Advanced Tourer Concept

Posted by cdnlive November 30th, 2011

“Confidence in Motion” is Subaru’s new global brand statement and is supposedly personified in its latest Advanced Tourer Concept, a second take on the Tourer conceptunveiled at the 2009 Tokyo motor show. Its press brochure claims the Tourer “embodies any number of ideals that Subaru believes are essential to advanced automotive design” but the concept has tried to fit in too many conflicting ideas in its design – and the overall result has become over-busy and over-worked.

The exterior design has a lot of unsophisticated surfacing – which is particularly angular – and in places conflicting. Take the way the line of the front fender bulges and dives down too close to the side air vent or the over-played graphic emphasis around the twin rear exhausts and multiple surfaces vying for attention around the license plate area.

The interior is better with great chunkily ribbed leather seats, a huge glass roof to let in light and some clean details. Still, even here it seems too angular again. Its lack of curves make it seem strangely emotionless. It’s a much bolder design direction for Subaru than in recent years yes, but is it fully resolved? Not yet.

Guy Bird

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