The Honda exhibition wasn’t the only show stand with dim lighting – we found the same to be true at cross town rival Toyota.
With the company’s push toward environmental efficiency in the form of hybrid, plug-in hybrid and hydrogen fuel-cell vehicles, it may appear to some that Toyota is also trying to do its bit to conserve energy on its stand. Both the Toyota and Lexus stands were both so sparsely lit that it prompted one designer to ask me if I thought it had been done on purpose…
Unfortunately I can only speculate as to the answer to that question. So Toyota: are you trying to set the mood?
Eric Gallina
