Contrary the poorly lit stand of parent company Toyota, Daihatsu has one of of the best displays at the Tokyo show this year.
The company’s inviting layout, airy exhibition space and friendly staff was a stark contrast to some of the other exhibitions, many of which had showcars set high on an exhibition stand making it difficult to access. Daihatsu also has a viewing platform up above the exhibit with fun, interactive displays.
The fact that the automaker also had one of the most appealing concepts on display – in the form of the monovolume FC showcase – was icing on the cake.
The Honda exhibition wasn’t the only show stand with dim lighting – we found the same to be true at cross town rival Toyota.
With the company’s push toward environmental efficiency in the form of hybrid, plug-in hybrid and hydrogen fuel-cell vehicles, it may appear to some that Toyota is also trying to do its bit to conserve energy on its stand. Both the Toyota and Lexus stands were both so sparsely lit that it prompted one designer to ask me if I thought it had been done on purpose…
Unfortunately I can only speculate as to the answer to that question. So Toyota: are you trying to set the mood?